The Group's culture philosophy is "Pragmatism and Efficiency, Integrity and Mutual Support, Keen Innovation, Pursuit of Perfection, Focus on our work, Operate with Dedication".

 Pragmatism and efficiency: Be down-to-earth, take every little thing seriously, and make actions a habit.

 Integrity and Mutual Support: Be honest with each other, and care about the growth of every business partner in the team.

 Keen Innovation:  Consistently grasp market demands and cultivate a habit of delivering innovative services.

 Pursuit of Perfection: Pay attention to details, continuously improve, and provide thoughtful service.

 Focus on our work: Every employee of the Group concentrates on every task and business.

 Operate with Dedication: As the decision-maker and operator of the Group, manage each business with dedication.